As digital marketing has increased in importance for businesses today, so has the role of SEO (search engine optimization). Search engine optimization plays a big part in getting people to your blog post, website, guest articles, and other content assets.
Plus, if you do not play by Google’s rules, you will see the traffic to your website plummet.
Below are the up-and-coming search engine optimization trends that will impact 2018 and beyond for your online marketing education.
Rich Media Content
In general, many businesses can afford to get to the point and shorten copy, as that 600-word minimum no longer applies.
It’s recommended to add some rich media. It really is about the content, and not how long it is.
Quality Over Quantity
SEOs, for a long time, preached that you needed to be producing content all of the time to enjoy high rankings in the search engines. There’s a place for that.
However, if you are attempting to rank for an extremely competitive phrase, short content won’t cut it. Businesses in 2018 should focus on long-form content paired with a strong promotion plan for the content.
Awareness Campaigns
Ad campaigns that involve television and print no longer have the reach they did. Instead, awareness campaigns that use vlogging, social media, and blogging have come to the forefront.
Prospective customers are going to come to relate your services, products, and brand with the message that you convey.
Link Building and Influencer Marketing
Influencer marketing is ever-increasing. In some sectors, it is very effective. More than merely developing direct conversions, influencer marketing can land several high-level links effectively and quickly, boosting a client’s site ranking.
Social Media Searches
Folks are using social media platforms more and more as search engines. As this trend grows, content must be optimized for social media channels just as much as it is for search engine channels. Here, marketers can benefit from paid advertising and organic targeting.
Mobile-first Algorithm on Google
Search engine optimization practitioners must adjust to the reality of Google’s mobile-first algorithm. Before its update rolls out in July, it is important that you assess mobile ranking factors and adjust your priorities.
For example, page speed has been confirmed as a mobile ranking factor that has reoriented the way search engine optimization practitioners are prioritizing updates of content and websites.
Phasing Out Fake News
With the slew of media criticism, most companies have taken a real beating for permitting fake news. The search giants are going to further scrutinize content to keep these types of errors from happening in the future. Articles must be supported by credible sources.
Video Interaction
Smartphones, user-friendly social media, and faster internet speeds are assisting video content in growing in popularity.
Voice Search
Voice search, which includes using virtual assistants such as Google Assistant, Alexa, and Siri, makes suggestions based upon organic search results.
The optimization of keywords as conversational phrases is going to lead to long-tail success.
For more details on digital marketing and SEO, contacta professional, such as -,right away. They can assist you in learning about you and your company and can help you achieve your business goals.